Anthony Battiato
Director of Customer Experience Marketing at Anterix
Evan sits down with Anthony Battiato, Director of Customer Experience Marketing for Anterix. Anthony, who triple majored at Rutgers who pursued a real estate pathway, eventually discovered marketing as a career and hasn’t looked back. He discusses his biggest tips for aspiring marketing professionals, learning technical skills on the job, and how to take advantage of the pathways that open as a result of your college education.
Lauren Braconi
1:1 Marketing Manager, NFL
In this episode of SC&I Career Talks, Evan sits down with Lauren Braconi, Marketing Manager for 1:1 Channels at the National Football League (NFL). Lauren discusses her foray into sports and sports marketing, how she found her passion for email marketing, and she has found success in a corporate environment. She stresses the importance of using your study skills to learn on the job, and highlights the need for incoming professionals to specialize in certain skills, while having general knowledge about their field.
Ryan Rose
Account Manager & Brand Marketing, Allied Sports
Ryan Rose discusses his career progression from attending Rutgers, where he discovered a passion for Sports Marketing, to his current role as an Account Manager at Allied Sports. He acknowledges the influence of his professor, Mark Beal, in securing his first internship at IMG through networking. Ryan emphasizes the significance of communication skills and networking in marketing, sharing an instance where Beal helped him prepare for an interview with IMG. He advises students to be genuine in networking efforts and not to put excessive pressure on landing the “perfect job” right away. Instead, he suggests taking any experience as a learning opportunity and networking extensively during job searches to build connections that may prove beneficial in the future.
Garrison Wilson
Assistant Manager, Promotion Planning & Scheduling, HBO
Garrison Wilson discusses his career journey at HBO, where he currently works as an assistant manager for promotion planning and scheduling. Wilson shares how he took on multiple internships at HBO between 2017 and 2019, even though his initial role was in business legal, to network and meet people in various departments and increase his chances of moving into a more creative role. During his internships, Wilson developed essential skills, particularly networking, and gained valuable experience working closely with agents and handling small contracts. Now in his current role, Wilson utilizes a range of skills, including creating and managing dashboards, using data analytical tools, and collaborating with teams to plan and schedule promotions for HBO’s content. He strategically places content before shows to engage viewers and enhance reach, utilizing targeting capabilities to improve conversions.
Nicolas Ballenilla
Insights & Cultural Intelligence, Paramount
Nic is often proven to be the hardest-working person in the room. He is also a sneakerhead. He talks about being consistent with work because consistency is what allows him to be good at what he does. He also talks about time management. He says that if you’re early then you’re on time. If you’re on time then you’re late.
Shayna Sadow
Marketing Coordinator, Rutgers Athletics
Shayna is a recent graduate from Rutgers University-New Brunswick in 2021. Now she works with Rutgers Athletics as a Marketing Coordinator. Throughout her experience with Rutgers Athletics, she is able to work and help coordinate Football game days on and off the field. In addition, she has the opportunity to assist Olympic Sports such as Field Hockey, Men’s Lacrosse, Tennis, and Track and Field with their marketing efforts. We get to listen and learn more about Shayna’s transition from being a student intern with Rutgers Athletics to a full time role.
Marisa Tomsky
Senior Marketing Manager, Legal, The Americas
Marisa Tomsky is a Rutgers graduate from Rutgers University in 2022 with a Master in Communication and Media Studies. She recieved her undergraduate degree in mass communications at Iona University in 2015. Growing up going to Rutgers sports games, Marisa knew she had to pursue her education here. Here we get to learn more about Marisa’s vast experience in different backgrounds. She currently works as the Senior Marketing Manager for Legal, The Americas
Frankie Pignataro
Marketing Coordinator, Universal Tennis
Frankie Pignataro is a Rutgers graduate from 2020 with a Bachelor of Arts in Communication, specializing in Strategic Public Communication and Public Relations. Frankie then went on to pursue her Masters at Rutgers enrolled in the MCM program specializing in Corporate Purpose and Social Impact. Here we get to learn more about Frankie’s career interests and how she pursued to get where she is today.
Erin Keenan
Global Marketing Consultant, Hasboro Inc.
Erin Keenan graduated in 1997 with a Bachelor of Arts in Communications from Elon College and graduated from Rutgers in 2005 from the MCIS program. Erin now works as the Global Marketing consultant with Hasbro Inc. Here we get to learn more about Erin’s beginnings to her career and how she pursued to get where she is today.
Maria Serghiou
Development Program Marketing & Sales Associate
Maria graduated from Rutgers with a Bachelors in both Communication and Digital Marketing and a Masters in Communication and Media. From there, Maria found herself in Animal Health at Merck within the Global Marketing Co-Op program. From there, she went to a health marketing agency, Concentric Health Experience, as a content coordinator working with clients such as Regeneron, Novo Nordisk. In pursuit of finding the right blend of marketing and creativity within her skill sets, she now works at DSM in the Development Program that is broken up into three sectors: marketing, commercial and sales in Personal Care for North America. We’re super excited to connect and speak with Maria today as we trace her journey from Pharma to Personal Care.
Skylar Allen Frederick, BA Communication ’15
Influencer Marketing Manager at Native
Interested in becoming a social media professional and don’t know where to start? Skylar began her social media career right here at Rutgers. Listen to her journey, and learn how to potentially jumpstart your social media career and build your personal brand.